ALPINA - Engineered to amaze you

ALPINA is a stylish Italian brand committed to serve the needs of the DIY and Mass Market channels throughout Europe.

This thanks to a deep knowledge of the retailers and their customers gardening needs, which is used to engineer a product range tailored for the modern distribution. Large volumes give ALPINA the ability to supply high quality machines at affordable prices, and a large distribution network ensures efficient after market service.
 
The heart of the ALPINA brand is a genuine Italian passion for design. Function and quality combined with elegant and dynamic styling that catches customer attention and triggers a desire to purchase and own.
 
Passionate and flexible, with a dedication to understanding customers needs and offering solutions genuinely desired by customers, ALPINA has recently celebrated its 50th anniversary with a  new positioning and innovative products which bring to garden the latest fashion and colour trends.
 
White, the ultimate expression of purist style and aesthetic straightforwardness, has been chosen for the core range. Sophisticated and unambiguous, white is a colour that is becoming increasingly popular ‐ especially in automotive sector‐ also because it's easy to keep clean and has a modern and fresh appearance, and it well represents the best choice for the most demanding users.
 
Black is the colour code for the promotional range: affordable while reliable and performing. Black colour well represents power, solidity, and a good, no-frills oriented, value for price.
 
Engineered to amaze you well represents the new positioning: we will amaze you with unexpected and glamorous products;  you will be amazed by the results you can get with Alpina.
 

Contacts:
GGP Italy S.p.a.
Press office

Via del Lavoro 6

31033 Castelfranco Veneto

Treviso - Italy

Tel. +39 0423 450 111 / Fax +39 0423 450 670
E-mail press@ggp‐group.com

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